Are you a flawless writing machine who can tackle all channels including scripting, direct mail, and digital ?
Is crafting effective and persuasive marketing copy with a minimum of direction your modus operandi ?
• Create marketing efforts for web (including Search Engine and Affiliate marketing), social, direct mail and other applicable channels (including agent scripting) that persuasively communicate marketing objectives to the end consumer.
• Brainstorm with a team to generate ideas and creative concepts.
• Collaborate with Business Analysts, Internal Account Executives, Art Directors and Web Designers to help formulate marketing strategy. .
• Have strong presentation skills, able to communicate both tactically and strategically with the ability to clearly articulate creative rationale and communicate it to others for buy-in.
• Positive outlook and attitude - someone who naturally builds good rapport with team members.
• Strong integrated thinking skills.
• Able to consistently deliver quality work on time.
• 4-year degree specializing in advertising, journalism or similar discipline.
• Minimum of 8 years copywriting experience.
• 3 - 5 years previous experience in a Financial services setting preferred.
Direct Mail, Scripting and Web with direct response experience a must. Demonstrates industry and conceptual diversity. Evidence of “thinking outside the box” while achieving business goals.
• Experience with the Mac Platform
• Proficiency with Microsoft Office Suite
• Working knowledge of Adobe Creative Suite
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