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Sr. Copywriter

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Vitamin T is currently in search of a Copywriter for our client in Metro Detroit. This is a long-term contract role!

OVERVIEW

Responsible for creating dynamic copy for a variety of marketing and training deliverables for a luxury automotive client, including articles for a high-end internal magazine. This requires understanding and applying the client brand standards and tone/style.

KEY RESPONSIBILITES

•           Develop a working knowledge of client’s communication standards and style to ensure consistency

•           Maintain a deep understanding of the client’s products and strategic direction, to ensure messaging is aligned

•           Must be able to take creative briefs, outlines, white papers – along with independent research – to write compelling and effective copy

•           Be able to distill technical and (automotive) product information into simpler language with emphasis on the customer benefit

•           Work closely with creative leadership team – CD/ACD/Managing Editor – on story content, tone, emphasis

•           Collaborate with designer on layouts (hierarchy/emphasis of information)

•           Support work with consumer insights and rationale

•           Build strong credibility and good working relationships with clients

•           Work to develop fresh, innovative, compelling work that exceeds internal and client expectations

•           Provide mentorship and guidance to other writers when needed

 

QUALIFICATIONS / KNOWLEDGE, SKILLS & ABILITIES

•           Bachelor’s degree in communications, journalism or related field

•           7+ years of experience in agency or design firm (or strong in-house experience)

•           Strong spelling, grammar, proofreading skills

•           Portfolio demonstrating strong creative copywriting concepts and execution

•           Should have experience writing for print and online

•           Range of client experiences (strong knowledge of automotive, luxury preferred)

•           Outstanding, proven conceptual abilities and original thinking

•           Present persuasively to clients with excellent client facing skills

•           Self-directed, responsible, able to meet deadlines

•           Ability to multi-task and work on more than one project

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