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Sr. Copywriter | Contract-to-Hire

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Health and Wellness company in El Segundo seeks a Senior Copywriter to lead the entire communications process from facilitating brainstorming sessions, to copywriting and editing, to final implementation of all communications materials.

Responsibilities:
Brand Communications
•Develop and launch communications guidelines and continually update for the brand and all new products including
•Establish brand voice and tone and ensure consistency across all channels of distribution: Print, Packaging, Radio, TV, Online, CRM, Social Media and Retailers
•Lead and communicate the development and updating of mission statements and key values for the brand
•Editing initial content drafts, and/or writing content for all communications vehicles, and final proofing of all materials ensuring brand and communication standards
•Interviews and prepares testimonials for upcoming appearances and ensures content is correct in all filming, stories and sound bites
•Become expert on scripting wins and continually develop new scripts to create wins in the print TV and radio campaigns
•Develop all training materials for new product or program launch as indicated by Brand Manager & Marketing Director
•Develop all new and revised packaging and collateral material content

Required Experience:
•Bachelors Degree in Journalism, English, Communications or Marketing
•At least 5 years of experience
•Former Employment in Consumer Packaged Goods and/or Agency
•Background in Direct Response & SEO
•Healthcare, Weight-Loss or Beauty are a plus

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