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Sr. Content Strategist

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Must have Finance Industry experience

Sr. Content Strategist 
Location – Client location - El Segundo , CA 
3 months 

Additional Details: 
Project Overview - Content strategist: 
• Leading and/or participating in stakeholder and customer interviews to understand the business needs and users’ wants 
• Collaborating with the internal digital team to gather business requirements and translate them into effective, user-centered interactive needs 
• Conducting the typical content strategy tasks, including: 
• Strategic content assessments (qualitative and quantitative) and identifying content opportunities to support the client’s business need and user’s wants 
• Support information architecture development 
• Content guidelines to clearly communicate audience, message, voice, tone and content presentation style to support a consistent website experience 
• Develop tagging strategy and taxonomy framework to dynamically relate content and provide client with the knowledge and tools they need to manage after launch 
• Create a content development and migration plan that identifies content needs, resources and time estimates for content development and migration 
• Conduct content inventories and audits to identify current content and future content needs 
• Map content to the new site architecture and identify content gaps 
• Develop content governance plans to support content management needs after launch 
• Define Content types to support content management system build 
• Participating in client presentations and providing support materials for client presentations 
• Providing insights and strategies for content marketing and SEO by developing relevant information based on users’ needs 
• Developing content management system training materials for content authors 
• Training content authors how to use content management system 
Role & Responsibilities - Same as above 
Other Requirements - 
Years of Experience Required - 5-8 years

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