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Sr Content Strategist

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As a Sr. Content Strategist you will be a key contributor in delivering smart, relevant and socially connected experiences within a focused but nimble UX team dedicated to creating, effective, delightful and global product experiences that artfully unify customer needs with business goals.

You will:
• Work collaboratively within an agile product team made up of product managers, engineers, and fellow UXers to deliver world-class product experiences through iterative releases
• Use content, frameworks, and standards for the creation, curating, publishing and governance of original, licensed, and user-generated content for a range of optimizations and new features of a product or business throughout the entire lifecycle
• Be accountable to UX product and project teams for integrating original, licensed and user-generated data to create self-improving and increasingly more relevant and personal customer experiences and systems
• Partner with UX leads, visual and interaction designers, information architects, researchers, and client-side engineers to optimize the user experience as well as the psychological aspects of the content elements based on usability, intuitiveness, consistency, business metrics, and time to market
• Communicate use cases, states and detailed content specifications through both verbal direction as well as physical assets such content matrices, copy style guides, and working within layout comps or lo-fi prototypes
• Assure project content meets standards of quality, measured in terms of usability, intuitiveness, persuasion, consistency, delightfulness, business metrics, and time to market
• Describe and present your methods, content explorations and tradeoff rationale along with a recommendation to peers, team partners, business stakeholders and UX leadership
• Estimate work effort and help clarify deliverables
• Review competitive and innovative products and content design approaches to understand best practices and innovation
• Advocate for best content practices within the UX team and the larger product teams.

Requirements:
To be a successful Sr. Content Strategist, it is a given that you are good with words, able to create, curate, edit and align information, but you must also be a process-oriented systems-thinker with a solid grounding in content organization as well as the art of persuasion and marketing. You need to be able lean on best practices and standards, but have a love for experimentation and an ability to move quickly.
You must have:
• Knowledge of mobile first and responsive content strategies
• Knowledge of the development and maintenance of both structured and unstructured content types
• Experience in writing and revising content, and sourcing and aggregating content
• Knowledge of Search Engine Marketing and Optimization strategies
• Some concept skills and original thinking with an eye for innovation
• A professional and personal portfolio of useful and delightful content solutions
• Excellent verbal and written communication skills
• Excellent ability to critique design and copy execution based on a detailed creative brief that you deliver

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