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Sr. Campaign Manager

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The Senior Campaign Manager will work in conjunction with the Digital Managers and Creative Managers on the Brand Marketing team to execute re-marketing campaign initiatives. This includes development and managing of campaigns, as well as day-to-day media operations for digital marketing. As such, this role requires both media planning/buying as well as technical expertise in campaign management.

Responsibilities:

• Develop, launch, and monitor digital re-marketing campaigns across web and app channels to meet marketing objectives
• Collaborate with internal digital team and other internal stakeholders to develop campaign objectives and strategies that are designed to drive users down the funnel ensuring cohesive messaging strategy
• Develop test & control scenarios to help understand the true return on media investment and work to improve results with each iteration
• Identify first party data targeting opportunities that will translate to business growth
• Work directly in programmatic platforms to perform campaign tasks (Demand Side Platforms, Data Management Platform, etc.)
• Execute campaign setup, tagging, trafficking and diagnosis in conjunction with Global Media Operations team(s) and Global Analytics team(s).
• Manage and trouble shoot tagging, trafficking and overall operations of Programmatic Media
• Build dashboards and pull delivery/pacing and performance reports for all media channels to ensure campaign goals are being met
• Optimize campaigns as needed including programmatic bid adjustments, site optimizations, targeting changes, etc. to get performance in line with expectations

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