Reporting to the Brand Director, the Senior Brand Manager, will be responsible for leading the strategic development and execution for key brand lines of the business that are the primary growth opportunities. This leader must understand the consumer needs and wants and leverage them to create winning consumer strategies for communications and product positioning/development. Define strategies and translate those strategies into initiatives that will result in accelerated share and profit growth. Work closely with consumer insights, product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth. Lead and manage brand P&L and insure brand initiatives are consistent with alignment and priorities. Develop, Align and Lead growth strategy initiatives
This individual will be charged with enabling medium- to long- term growth initiatives. This position will be expected to:
Lead strategic plan and AOP for Brand
Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis
Strategic linkage development across business objectives/strategies/plans
Innovation opportunity identification & core competency identification/opportunity assessment
Deliver financial plan for Brand/lines of business, including
Identify financial and performance gaps and recommend actions to address
Review/Approve volume forecast
Recommend pricing strategy
Understand/evaluate/critique Marketing & Trade plans
Develop and manage Brand equity (language, vision, strategy)
Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)
Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities
Anticipate future business needs and proactively gain alignment with cross functional partners
Coaching and developing of ABM?s and cross functional partners to retain & develop talent
Culture promoter of the organization both internally and externally
Knowledge, Experience & Results
5 or more years of progressive experience in brand, cross-functional and strategy roles, preferably at a food company
Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry.
Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies.
Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively.
Has contributed to and/or lead significant acquisition evaluation activities.
Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.
Has successfully worked in matrixed environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals.
Has thrived in environments that have a minimum of process structure and managing through ambiguity.