These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Sr. Brand Manager - Smartwater

0 people like this description

The Senior Brand Manager is responsible for management of the business activities for the brand and has total responsibility to manage budget and P&L to meet company objectives for Annual Operating Plan and Long Range Planning process. This role develops long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs that will achieve corporate profit, volume, and share objectives. The role also directs the activities of advertising agencies.

Essential Duties and Responsibilities:
Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals
Manages budget and MAP spending for assigned product responsibility
Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished. Recommends and implements corrective actions
Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus
Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence
Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers
Develop brand strategies that create consumer, customer, shopper engagement and loyalty
Manage the development and introduction of new products in cooperation with New Business Development group and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value
Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented
Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from expenditures
Typically manages more than one direct report
Qualifications:
An MBA or equivalent education/experience is required
A minimum of 5 years CPG brand management experience is required
Demonstrated understanding and application of consumer insights is required
In-depth understanding of P&L is required
Demonstrated strength in strategic thinking with a consumer lens is required
Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required
Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines is required
Experience managing direct reports is preferred

These job descriptions are examples. Looking for work?

Find JobsFind Jobs