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Sr. Art Director-Digital

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Aquent's Fortune 500 retail client is looking for a Senior Art Director with a Digital Advertising background to work with the Sr. Creative Manager to ensure seasonal direction, established color palettes, consistency in art direction and photography, as well as create a cohesive relationship between visual and written creative concepts for digital advertising.
The Primary Responsibilities are as follows:
• Creates all digital advertising tactics including website home/landing pages, banners, emails, mobile, tablet and new media used to generate store traffic and online sales.
• Guides the conversion of these programs into effective retail advertising design to promote immediate sales and to achieve the company’s current brand image.
• Extracting vital information from abstract or otherwise technical creative briefs and converting into exciting advertising design that will motivate potential customers to buy.
• Checks all art or photography to ensure factual accuracy, adequacy of selling message, creative effectiveness and compliance with vendor/co-op regulations before submitting to senior management for review and approval.
• Reviews proper relationship, photography to price emphasis, and resets or repositions as needed. Provides personal accountability for the accuracy of all proofing of corrections and final art for assigned projects.
• Monitors projects to ensure established due dates are met.
• Creates new graphic formats or implements formats approved by the creative leadership, as required, to meet the needs of individual promotional goals, regional variations, and general economic climate.
• Works with Assistant Art Director, Sr. Art Director, Sr. Creative Manager and Creative Director from a graphic and layout standpoint; to provide direction to and follow-up on various stages of advertising procedures and digital production to achieve the best product possible within established budget guidelines.

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