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Sr. Analyst, Paid Search

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  • This is a 3 month temporary assignment with potential to extend
  • Local candidates only please
  • Must have proof of eligibility to work in the US as W2 employee

EXPERIENCE:

  • Bachelor’s degree: Marketing, Communications, Advertising, Computer Science or related is preferred.
  • 3-5 yrs.professional experience
  • Must have understanding of online marketing including the principles/tactics of Search Engine Marketing and Web Analytics.
  • Should have experience with Google Adwords, Adwords Editor, Bing Ads, and Bing Ads Editor.
  • Experience with Adobe Media Optimizer, Adobe SearchCenter and SiteCatalyst preferred

SPECIFIC QUALIFICATIONS:

  • Demonstrated ability to work independently in a deadline oriented environment
  • Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail
  • Ability to quickly learn new technologies, applications and processes
  • Demonstrated ability to work directly with internal departments towards issue resolution/project release
  • Must be proficient in Microsoft suite of products Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

Responsibilities: 

  • Responsible for leading the implementation of paid search & contextual initiatives across specific points of origin.
  • Manage day-to-day campaign audits, analyses and optimizations based on overall campaign benchmarks. Lead campaign implementation, including: ad copy creation, keyword builds and applying classification and tracking parameters.
  • Work within Google AdWords, Yahoo, Bing and Adobe Media Optimizer platforms daily. Analyze and enhance the performance of the accounts, including: keywords, targeting, ad copy and the bidding process.
  • Collaborate with Digital Media co-workers on monthly campaign dashboards for key internal partners and executive leadership.
  • Develop compelling and insightful recommendations, and communicates these effectively to various stakeholders and among cross-functional teams.

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