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Sr. Analyst - Database Marketing

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Aquent is seeking for a Sr Analyst to join the Marketing team for Media/Entertainment client in Orlando, FL. Requires 4+ years prior hands-on experience with database and/or digital marketing data including querying, reporting and analysis required; experience working with SQL and SQL Server required; proficiency in the Microsoft Office Suite of products required; experience working with advanced reporting and Business Intelligence tools such as Business Objects, Microstrategy, R or SAS required; experience doing advanced statistical modeling and data mining preferred; or equivalent combination of education and experience.

Provides business requirements for integrated systems used in collecting, managing and reporting on customer information including: web behavior, campaign response history, park visitation, and purchase history. These systems form the backbone of our integrated customer view and analytics programs. Helps define and optimize segmentation strategy using a variety of techniques, ranging from data aggregation via statistical analysis to complex data mining. Works with internal clients to develop standardized and automated reporting that feeds marketing decisions across the organization. Partners with the Information Technology team to ensure best-of-class data management, analytics and reporting.


MAJOR RESPONSIBILITIES % OF TIME
• Conduct advanced analytics and consumer segmentation using applications such as SAS or SPSS in order to maximize the effectiveness of digital communications and drive marketing strategy. 30%
• Create, manage and regularly distribute critical marketing-related reports utilizing relational databases and reporting technologies such as Microstrategy, Cognos, SQL, Excel, and Access 20%
• Provides business requirements for the Marketing Data Mart; including data elements (internal & external), customer data integration, and marketing capabilities. 15%
• Leads the design and development, in partnership with IT, of Business Intelligence platforms 15%
• Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis. 10%
• Ensure compliance with Data Management Laws. 10%
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.

EDUCATION: Bachelor’s degree required. Master’s degree and/or Certificate in Statistics/Data Mining is preferred.
Other: Economics, Statistics, Computer Science or related (or combination of business-related Bachelor's and Master's in analysis-related program) required. Advanced training in statistics and data mining preferred.

Please contact me at wpayne@aquent.com

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