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Sr. Advertising Account Manager

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  • This is a 1 year temporary assignment with potential to extend
  • Local candidates only please
  • Must have proof of eligibility to work in the US as W2 employee, sponsorship not available

​Our Fortune 500 Tourism & Hospitality Client is looking to add a Sr. Advertising Account Manager to their Project Team. If selected you would be reporting to the Manager, Digital Account Management and  will work with various business partners to bring to life their Marketing, Sales, and operational needs on the client's various websites. This position works closely with leaders across Marketing, Sales and Operations and all of their digital disciplines. The ideal candidate will have an understanding of eCommerce websites, mobile and Digital marketing. The candidate will need to have very strong collaboration and influencing skills. 

• Relationship Management – The Senior Digital Account Manager, under guidance from their leader, manages partner expectations, scope, budget discussions and project communications. 
• Develops strong partner relationships 
• Provides partners with a consistent point of contact and accountability for their digital business needs 
• Provides strong business thinking to on our partner’s various digital business needs 
• Can frequently shift focus across projects or lines of business 
• Is able to articulate the client's strategy 
• Works to deliver solutions to business partner needs within the established digital strategy 
• Market Research: The Senior Digital Account Manager helps shape market and guest research, providing the digital point of view and analysis of the data, recommending actionable digital strategies and tactics. 
• Participates in defining focus group and usability testing as needed 
• Analyzes market trends, user profiles, qualitative research, usability results, Omniture data, sales data, attendance data and secondary source information to identify opportunities for initiative that will improve guest satisfaction, penetrate new or lapsed markets and/or extend the client's brand
• Tracks industry trends and competitive initiatives, striving to keep our products, if not on the cutting edge, at least to industry best practices 
• Performs ongoing competitive analysis 
• Requirements Definition: The Senior Digital Account Manager is responsible for translating marketing concepts into detailed product requirements. 
• Generates project briefs to illustrate the essential elements of a project including objectives, strategies, target audience, background, and execution considerations 
• Often writes the detailed business requirements, or at least owns their quality 
• Program/Project Leadership – The Senior Digital Account Manager is responsible for the on-time, on-budget, on-strategy delivery of marketing related projects 
• Escalates unresolved business, strategy, scope, and budget issues as appropriate to the Manager/Director 
• Is primarily responsible for defining, prioritizing, and driving acceptance of project objectives and scope with the project team and partners 
• Ensures appropriate review and sign-off of key deliverables with the client's Digital executives and partners 
• Fosters effective working relationships with internal Creative, Production, and Technology teams and often brokers solutions between them 

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