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Specialist, eCommerce Marketing

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Position Title: Specialist, eCommerce Marketing

SUMMARY: GENERAL PURPOSE OF JOB

Support the development of a robust digital and eCommerce marketing capability within philosophy, spanning across social media, email, affiliate marketing, display advertising and paid search channels in order to drive profitable direct-to-consumer volume growth, brand discovery, and increased sales in all business channels.

ESSENTIAL DUTIES & RESPONSIBILITIES


Execute long-term, profitable volume driving strategies to grow market share and strengthen the brand identity for philosophy
Evaluate emergent opportunities for brand development, new consumer acquisition and loyalty development
Analyze sales performance results and make recommendations for optimization of product offering, price/value relationships and calls-to-action
Manage the day-to-day activities related to social media: messaging, listening and responding
Work inside the CRM technology environment to create targeted lists for email
Execute digital media campaigns across affiliate marketing, display advertising, remarketing and paid search
Coordinate communication efforts between philosophy and agency partners
Work with consumer services teams to develop and maintain aftercare, continuity and loyalty activities; ensure best practices are upheld and business objectives and consumer satisfaction goals are met
Participate in weekly business review meetings to discuss product performance and business results with peers and superiors; coordinate weekly reporting across marketing channels

QUALIFICATIONS


Minimum 2-3 years experience in direct marketing and CRM, preferably with a national health and beauty or CPG brand.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION/EXPERIENCE


Bachelor’s degree (B.S.) from four- year college or university; minimum 2-3 years related experience, preferably with a consumer goods and/or beauty products company or equivalent combination of education and experience. Passionate about understanding the philosophy customer and associated behavior, and the ability to translate findings into meaningful, prosperous long-term customer relationships. Proven knowledge of industry trends and best practices. Must have well established analytical skills; interpreting data, formulating conclusions, developing strategies based on facts.

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