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Specialist - Mktg Automation and Lead Nurture

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Assignment with Fortune 500 Tech company in Mountain View or San Francisco!

**Duration: 3 months, 20 hours per week**

Responsibilities:

  • Build demand gen/lead nurture campaigns in Eloqua from start to finish.
  • Build program test plans. Perform and analyze A/B split testing along with analyst.
  • Develop program/creative brief. Manage creative development with copy writer, designer and programmers.
  • Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment, including managing stakeholder expectations and communicating out project timelines.
  • Partner with MarTech team to create audiences and set up Custom Data Objects in Eloqua
  • Partner with MarTech to test/QA emails
  • Partner with analyst to set up, report on and analyze programs against program and testing objectives

Ideal qualifications:

  • Email marketer with 5+ years’ experience in b2b marketing. 
  • Experience with Eloqua or other marketing automation system a plus.
  • Experience setting up, executing and measuring demand gen/lead nurture campaigns.
  • Familiarity working with large data sets.
  • Experience working with IT and Product organizations to share and connect data to drive email campaigns.
  • Strong strategic partner for planning and prioritizing work with business partner.
  • Highly organized and detail oriented.
  • Ability to work independently and cross-functionally in highly matrixed organization.
  • Comfortable in a fast-paced environment.

  

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