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Social and Online Display Executive

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Your role will be to buy media on the core social and display platforms through a direct relationship with agencies and our PMD platforms.

Main Responsibilities
The Display & Paid Social Executive will be expected to undertake the following:

• Staying up to date with all the developments in social media/display advertising and the leading PMD platforms

• To develop and build strong relationships with the major platforms (Facebook, Twitter etc.)

• Plan and organise all seasonal launch, promotional and weekly campaigns

• Managing the large budget over multiple countries and media owners

• Build, set up and deliver campaigns for Facebook, Twitter and any new platforms

• Optimisation and budget management on spend and campaign performance metrics

• Delivering post-campaign analysis using both the media reports and the analytics solutions

• Testing new formats and new ways of buying media - pushing forward the paid social or display buying strategy delivering continuous improvement

• Understand social media buying and display opportunities over international borders

• Understand the mix of paid, earned, owned media and inform when and where it is appropriate to promote content through each channel

• To develop an internal strategy for display advertising

• Establishing a list of important media owners and maintain relationships to ensure that we always get the best rates

• Raising POs and handling invoices to ensure payments are made in a timely manner

Personal Traits:
• Analytical and numerate

• Ability to create long term plans and a head for innovation

• Good working knowledge of CRM principles and activity

• You embrace the ever changing social media and display environment

• Passion for social and the display landscape

• An eye for detail and meticulous by nature

• Ability to compile and write reports that demonstrate strong writing skills and the ability - to communicate clear, concise insights and recommendations

• Be able to fully comprehend and work within business constraints and strategies

• Adept at presenting data graphically for a non-technical audience

• Ability to focus on key conversion issues that have a material effect on performance

• Ability to interact with technical teams, marketing teams, project managers and internal clients


• Educated to degree level

• Strong planning skills

• Understanding of international social media

• Strong Excel skills - Ability to merge data from a multiple sources and formats into data acceptable for analysis

• High attention to detail and quality of work

• High energy - looking to learn and help make improvements and drive change

• Ability to work under tight timelines and quick turnaround

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