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Social Media/PPC Strategist

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Vitamin T is looking for a Social Media / PPC Strategist for a valued client. A strong Social Media / PPC Strategist will be an expert at managing online communities and identify the users of such communities.

Responsibilities -

• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products
• Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
• Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks
• Work with all brands to explore and identify ways to integrate social media into business strategies and marketing campaigns
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely

Requirements -

• BS/BA degree from an accredited college or university and 3-5 years experience in advertising, communications, marketing, or public relations
• Excellent written and verbal communication skills
• Strong technical background with advanced computer skills
• Ability to work independently and as a member of a team, as well as independently
• Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
• A solid understanding of ethical search engine optimization techniques
• Exceptional leadership capabilities and strong interpersonal skills
• Extremely strong communication and presentation skills
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
• Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
• Experience developing and launching email and text messaging campaigns preferred
• Ability to work effectively under deadlines and juggle several assignments simultaneously
• Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required
• Data, analytics, and metrics oriented

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