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Social Media/Content Writer

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We’re looking for a creative and highly motivated Content & Copy Writer (Contract to possibly perm Position) to
contribute to our content strategy development and creation of articles, blog postings, web content,
display ad content (web & mobile), newsletters, email communications, press releases, marketing
campaign materials and social media content. The Content & Copy Writer has previous experience and
published work in the golf, sports or travel industry. This is a position for someone who thrives in a fast-
paced dynamic environment, pays strict attention to detail, is digitally-savvy, quick to take initiative and
can identify & create simple yet compelling stories for online channels.

Responsibilities will include:

Assist the Director of Emerging Marketing in the development of content strategies, editorial
calendars and content KPIs



Brainstorm editorial ideas on a daily basis to support marketing programs and company
initiatives



Manage multiple editorial calendars and the content creation process for those calendars
utilizing both internal and external sources



Create and copy-edit articles, blog postings, web & mobile copy, newsletters, press releases,
marketing campaign materials, creative briefs, emails and other communications



Craft testimonials and customer satisfaction stories through customer interviews & user-
generated content
Assist in monitoring and participation/outreach in online discussions and social mediums on a
daily basis to extend customer service commitment
Constantly track & analyze efforts against KPIs to refine and optimize content strategies







IDEAL CANDIDATE PROFILE:
• Demonstrate passion and strong knowledge of the golfing and/or travel industry
• Outstanding creative writing, copy-editing, written & verbal skills
• Strong email and in-person communication skills
• 3 years post college journalist/editor/PR specialist/brand manager experience
• Experience with B2C brand messaging, web content creation, email marketing, advertising copy
and blogging
• Strong organizational skills
• Experience with blogging platforms and basic HTML
• BA in Journalism, Communications or other relevant degree

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