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Social Media Strategist

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The Strategist will know from experience how to develop a comprehensive social media strategy that includes community management, influencer identification and outreach, grassroots engagement, online marketing, the development of user experiences, search visibility programs, social media enablement and training, and innovative ways to engage people. He/she must be fluent in all aspects of social media and be able to form strong client relationships while also manage a number of accounts and internal programmes independently, with little or no supervision from the Director. We need an individual that has a demonstrable track record delivering impactful and measureable social media campaigns.

Areas of expertise:
• Social networks e.g. Facebook, Twitter, Pinterest, etc.
• Blogs, blogger relations and outreach
• Planning, execution/implementation and measurement
• Web 3.0 development
• Radian6 and other monitoring programs
• Account management (client service and finance)

Specialist Skills

Your role also requires some specialist skills regardless of the level you are at. These include:
• Understanding and creating thought leadership: It’s important that we can guide our clients to find their differentiated place and perspective in the world – from a customer and thought leadership stance. They come to us to help guide them through this so it’s important you are across not just our clients, but their competitors – and not just in Australia, but worldwide. You should have a perspective in this dynamic industry and be willing to share it via your social channels.
• Becoming an expert in what your client is expert in: Our clients sell a wide range of obscure, technical, weird and wonderful products to diverse audiences across Australia. It’s your job to know as much as they do about their product and their audience – which means immersion in their business, online channels and their issues.
• Knowing more about some things than your clients do: Clients pay us to help them be one step ahead too. So we’re constantly thinking about ways we can add value to their world, bring them new thinking or ideas, expose them to different experts, show them what’s on the horizon and that we’re thinking one step ahead on their behalf. Particularly in the social media space, we need to present new platforms and ideas to clients before they come to us.
• Connecting the dots with digital: While we’re social media consultants, our clients will often come to us for advice across the digital media landscape. It is our responsibility to understand where social media fits in their marketing and communications mix, and provide our recommendation on where they will get the best return and which specialists can help them achieve results.
• Curiosity never killed the social media consultant: We are at the cutting edge of communications in an industry that is changing by the hour. You should not only have a fascination for your clients’ business and product, but also their competitors’ activities, case studies, platforms and tools to help you engage with online stakeholders. It is your job to know what the next big thing could be before it’s the next big thing. And to share that insight with colleagues and clients.

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