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Social Media Strategist

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Aquent's Electronic client in Los Angeles is seeking a Social Media Strategist. This talent will be an integral part of the web engagement team leading and executing ground breaking social media programs that drive engagement, strengthen relationships and increase brand awareness - utilizing social media tools, emerging technologies and optimizing partnerships both inside and outside. You will also serve as a change agent and company digital resource in the areas of social media and e-Business.

How you’ll do it

Provide strategic leadership and professional development within an interactive marketing team focusing on managing social presence and developing impactful social experiences that enhance consumer engagement.
Define the strategy and gain approvals to develop winning marketing programs that activate consumers and encourage repeated visits within their digital footprint.
Monitor evolving market conditions, consumer preferences, emerging technologies, social media metrics and relevant digital trends to enhance digital capabilities and identify implications for social programs, ensuring adherence to financial regulations and reinforcing the client's position as an innovative leader.
Leverage social listening capabilities to gain marketing insights, identify and respond to customer issues, enhance performance of existing programs, provide a voice of the consumer, drive operational improvements and increase knowledge sharing with internal partners.
Cultivate and maintain relationships with blogging and other social medial influences across multiple categories and departments.
Develop and grow partnerships with media companies and social media thought leaders to help grow a relevant social footprint to across multiple functional areas.
Partner with Interactive Producers on the creation and execution of social media promotions, sweepstakes, and outreach.

What you’ll need

3 to 5 years of digital experience within a focus on social media within a large corporate, PR/communications, and/or marketing company. Experience within the consumer electronics industry is a plus.
A clear passion for all things digital and avid user of social medial (beyond Facebook and Twitter). A proven track record of leveraging social across mainstream and emerging social technologies to achieve measureable business results.

What you’ve done

Adept change agent with a healthy sense of urgency; passionate experimenter with proven experience in the innovate-iterate-improve cycle.
Proven ability to manage a social media discipline within an organization, including managing team growth and development, possible agency/vendor sourcing and management, budget administration and planning.
Astute understanding of the interplay between social and search, both for consumers and the company.
Consumer-centric predisposition and demonstrated ability to strategically use social media as a tool to establish and enhance meaningful relationships with consumers, deliver useful content and drive growth.
Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decisions-making
Proven expertise in communications and story telling, with an ability to teach and champion the use of social media best practices within the organization.
Ability to quickly recommend responses for addressing negative and crisis communications issues, within collaboration with our public relations team.
Ability to think strategically and execute tactically.
Ability to work within a fast paced environment with little direction.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

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