Social Media Strategist- ATL, Miami, NY

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We are looking for a Social Media Strategist to work on the following deliverables for one of our Financial clients. The ideal candidate will have experience within the financial industry as well as Social Media experiece in LinkedIn:
- Community Management Guidelines
Experience:
• PR/DWOM techniques and strategies, including listening, research, influencer outreach, seeding, social network engagement, conversational campaigns, content seeding.
• Extensive knowledge of Social Media platforms and their best industry/marketing uses (Examples: Facebook, Facebook Connect, Twitter, Foursquare, Brightkite, etc.)
• Digital listening – Prior experience using or leveraging digital listening platforms, such as Radian6, Visible, Techrigy, Sysomos, Scoutlabs or other.
• Conversational Research – Prior experience leveraging digital listening to research consumer trends, behaviors
• Experience / Communications Planning – Prior experience defining experience and media/communications strategies, including tactical execution of digital social campaigns, preferably across channels (web, mobile, offline, out-of-home)
Experience Guidelines:
Experience in Experiential marketing – Experience in the execution of physical/street campaigns with digital/mobile/social extensions.
Education:
Bachelor’s Degree in English, Psychology, Sociology or Anthropology required

- Editorial Guidelines
- Content Strategy best practices
Soft Skills and Prior Work Experience (i.e. communication, prior work and longevity)
Provide leadership in the planning of Social Marketing campaigns and/or strategies for clients. Lead teams in the execution of online anthropology, digital listening, influencer analysis, experience/communications planning, outreach, word-of-mouth and digital media strategies.