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Social Media Specialist

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Company seeks Social Media Specialist for for full-time, onsite, contract role for a 5-6 month duration. This candidate must have strong experience with Facebook, including paid/boosted posts, content development with the ability to be the “voice” on social media platforms. You also must be comfortable working in the mind/body/spirit industry. Expert experience with Facebook Business Manager platform & Facebook Power Editor

The social media specialist's daily duties include (but are not limited to) posting unique and engaging content, adhering to production deadlines for social media campaigns, creating paid “boosted” posts via Facebook and manage content for style, grammar, tone and brand consistency. The Social Media Specialist must have professional writing skills and works with the marketing team to brainstorm and create paid media initiatives to promote the brand and grow the assigned social channels.

Primary Duties and Responsibilities
• Create and execute a comprehensive social media strategy that raises visibility and traffic across all brands, including strategies for channel selection, engagement, target audience followers, and content development.
• Design, create and manage promotions and Social ad campaigns
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Compile report for management showing results (ROI)
• Oversees and recommends appropriate budgets for social media campaigns
• Collaborate with and train content contributors and maintain cross-platform editorial calendars.
• Monitor comments on Facebook and Twitter, responding to and addressing customer inquiries.
• Participate in special projects, or other duties as assigned.
• Research and report on techniques, trends and industry news related to social media marketing.

Supervisory Responsibilities
None at this time.

Skills, Knowledge & Abilities
• Expert knowledge of social media best practices
• Expert experience with Facebook Business Manager and Facebook Power Editor
• Excellent verbal and written communication skills; extremely detail oriented and organized.
• Team player with ability to manage multiple projects and priorities simultaneously.
• Technical proficiency for use of the personal computer, Microsoft Excel and Word; basic Photoshop/design software skills a plus.
• Working knowledge of Google Analytics and Campaign Tracking strongly preferred.

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