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Social Media Specialist

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We are looking for a dynamic and passionate social media specialist for our global game console brand. This person will be responsible for developing and executing a well-defined social media strategy that increases our brand awareness and generates engagement. This person is responsible for evaluating, organizing, managing and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent marketing message and strengthening our position in the market. This person will be responsible for the hands-on implementation of the company’s social media efforts.

Essential Job Duties/Responsibilities:
• Identify social media opportunities and develop an actionable plan for execution
• Manage company presence in social networking sites such as Facebook, Twitter, YouTube, and other similar community sites
• Develop strategies for growing and leveraging our social media follower base including using promotions, contests, polls, ads, surveys and referral programs
• Become an advocate of the company in social media spaces by responding to customer comments, participating and posting on relevant blogs and forums
• Identify, interpret, and capitalize on existing or new social media trends, tools, and applications
• Create and monitor benchmarks for measuring the impact of social media programs and campaigns and report on their effectiveness
• Create, maintain and execute a social media editorial calendar and posting schedule
• Identify and use social listening tools or other methods to monitor and participate in industry related online conversations across multiple channels
• Work with PR team to aggregate unique content that can be distributed to mainstream media and other social media influencers
• Work with the local and global team to ensure integrated communications
• Work with internal departments such as Marketing, PR, Legal, and Product Management, to coordinate and execute on the social media plan.
• Work with external marketing agencies to help implement programs and strategies

Additional Skills:
• Demonstrated ability to lead social media programs for a brand
• Demonstrated ability to increase customer engagement and follower base across multiple social media platforms
• Strong copy-writing skills with ability to produce copy of varying tone and messaging based on target audience and medium
• Experience with integrating social plugins such as registration, comments, share, activity feeds, and apps
• Experience with managing blogs and media outreach
• Proven track record of listening & engaging with the online community and acting on company’s behalf
• Experience with web reporting tools
• Experience with digital marketing, and data analytics an asset
• Strong computer skills including proficient knowledge of MS Office (Outlook, PowerPoint, Excel, Word)

Experience/Education:
• 5 years of online marketing including 2+ years in social media space
• Bachelor degree in marketing, communications or related field
• Interest / experience in gaming/entertainment industry

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