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Social Media Specialist

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Social media specialist who can manage multiple accounts and projects.


The job responsibility would be to develop and implement marketing strategies for all social media sites and platforms. This might include creating social media profiles, managing regular posts and responding to followers.




SKILLS



1. SEO knowledge

Must know how to optimize SEO by aligning it with the overall social media plan. Know how to promote blog content on social media. Understand the connection between exposure on social media and increased search ranking. Know how driving traffic to the company’s website impacts the bottom line.



2. Social media expertise

Knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform. Know to engage an audience through social media posts and interactions.



3. Customer service specialist

Should know how to best communicate with customers and audience members, responding to their direct inquiries and social media comments.



4. Social media management tool masters

Must come with a deep knowledge and comprehensive understanding of the tools in their digital tool belt, and will know how to use these tools to direct the marketing strategy at hand.

Have undergone training, like Hootsuite Academy and can therefore seamlessly apply their knowledge to your content marketing strategy without any additional time dedicated to learning and training.



5. Copywriting skills

The ability to convey ideas in a clear and precise way.



6. Visual intelligence

will also have general knowledge of design in order to create visually appealing graphics to coordinate with appropriate posts–a skill that is incredibly valuable in today’s media landscape. Understand networks, like Vine and live-streaming tools Meerkat and Periscope.



RESPONSIBILITIES

Work to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in various industries.
Create timely and engaging content optimized for platform used and intended audience.
Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
Analyze and report social media actions on a monthly basis for successes and new opportunities.
Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc).
Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
Work with teams to create a solid branding message that’s reflected across client’s marketing materials, social media content and shared by employees


EXPERIENCE



2+ years of social media marketing experience (prefer to have account management experience).
Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more.
Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.


If you feel you are a good fit for this role, please email me a current resume and portfolio link.
rwest@vitamintalent.com

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