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Social Media Specialist

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The Social Media/Digital Communications Specialist role is responsible for contributing to efforts to enhance our internal and external communications initiatives, to improve how we connect with our employees, the media, consumers and influencers using online or other digital channels.

Duties: The Digital Team is responsible for assisting with implementing and executing and improving the digital the brand strategy through social media, website, and mobile apps.

MUST HAVES:
Experience with social media marketing and using social media for business (Minimum 1-2 years)
The ability to write copy for web
Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube, Yelp and Instagram
Experience with social media management and analytic tools, including, but not limited to Sprinklr, Google Tag Manager and Google Analytics
Experience writing, editing and crafting content for social media and blogs
Ability to work hand in hand with the IT web Programming team
1-2 experience in communications and/or marketing

Skills:
• Understanding of and experience using social media tools for business
• Writing web copy, blog posts, social media updates and external communications designed to take advantage of the digital and social media space
• Copy-editing ability to check content for grammar, style and consistency
• Experience using social media
• Knowledge of social media legal guidelines
• Knowledge of AP Style guidelines
• Knowledge of media strategy and planning options and the media role in integrated communication
• Strong writing and communication skills
• Creates SEO-friendly content
• Detailed, ability to handle multiple projects


Environment: Small team that works with the larger Marketing Department. Very team oriented environment. Very entrepreneurial small business, family orient energy. Good ideas are highly values and ambitious workers are welcomed because they can really make a mark on this team.

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