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Social Media Specialist

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The Social Media Specialist is an experienced worker who will act as the primary voice of one of our many brands on a variety of social media platforms and as a bridge between the brand and the consumer. They will grow the social media platforms through frequent, relevant, brand-right social media conversations and content that increase loyalty to and engagement with our client, with a focus on the brand. And they will help refine marketing strategies by sharing insights and perspectives mined through daily interactions in social media. In addition to campaign-specific executions that are part of an integrated effort, this person will also craft the daily content calendar, as well as continuing to shape a meaningful social media strategy that aligns with the brand’s objectives.

MAIN RESPONSIBILITIES
Social media content planning
• Develop and manage editorial calendars for the brand’s social media platforms, including Facebook, Pinterest, Twitter, YouTube and others
• Partner with integrated marketing team to plan brand’s platform and brand marketing strategies and campaigns that leverage social media
• Develop compelling organic and paid content to engage targeted consumer groups

Social media content execution and conversation management
• Write the majority of content for the brand’s social media platforms, using established brand personality and identity
• Work with cross-functional teams to estimate, source and create multimedia content for the brand’s social media platforms
• Monitor social media on a daily basis and engage in conversations on behalf of the brand when appropriate, collaborating with internal teams to craft responses when appropriate

Social media reporting
• Mine social media conversations for business-relevant consumer and product insights, and share those insights with brand and integrated marketing teams
• Create weekly, monthly and quarterly reports on social media activities to show progress and communicate insights that inform marketing strategies and campaigns

Social business development
• Help grow the social media function. Collaborate with other community engagement team members to develop and share best practices for social media engagement across the organization

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