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Social Media Specialist – Community Manager (Running/Women’s Training)

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The Social Media Specialist will be responsible for executing the social content plan for Running and Women’s Training. This person will work directly with the Brand Managers for Running and Women’s Training to define the social editorial calendar for key initiatives and manage the day-to-day of Running and Women’s Training social communities. He/She must have a passion for sports and be well versed in the vernacular of Running and Women’s sports.

Key Accountabilities (List the 5-10 major areas of responsibility for role):
• Effectively execute the social media strategy set forth by the Social Media Manager
• Manage the day-to-day of Running and Women’s Training social platforms (Facebook, Twitter, YouTube)
• Partner with Running and Women’s Training Brand Manager to create effective editorial calendars and post plans specific to each social platform
• Listen, respond, analyze, moderate and engage key social communities
• Build a quality community based on brand strategy and guidelines
• Monitor and record discussion trends in order to identify opportunities to shape brand communications
• Mange social process documents including timelines, content calendars and status sheets

Knowledge Skills and Abilities:
• Strong knowledge of the social media ecosystem and understanding how to effectively manage a social community
• Excellent writing and oral communication skills to develop relevant post plans to for Running and Women’s Training
• Ability to understand the Brand Tone and translate that into effective social posts that drive engagement
• Advanced creative writing experience
• Strong project management skills with ability to create project plans and manage through seamless execution
• Ability to work with a cross-functional team to guide development of editorial calendar
• Analytical expertise in assessing social media trends and campaign analysis
• Ability to adapt, learn quickly and be resourceful
• Experience using social media analytics & publishing tools (e.g. Sysosmos / Buddy Media)
• Passionate and knowledge of sports, social, athletic and industry trends
• Proficiency in Microsoft Office, with an emphasis on PowerPoint and PhotoShop

Qualifications (Minimum required education and experience):
• BA in marketing, advertising or related field required.
• Minimum two (2) years of social marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency
• Experience in social media is required
• Equivalent combination of education and/or experience may be substituted for degree

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