Social Media Specialist - contract role!

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The Social Media Specialist is a full time, temporary, opportunity. The Social Media Specialist will identify, develop, and maintain meaningful relationships between company and its various online communities, including social media sites, blogs, and online reporters and producers.

The Social Media Specalist will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the organizations objectives. In an effort to fulfill the company’s mission and goals, the Social Media Specialist will execute a social media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites.

Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities.

The Social Media Specialist will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes.

Essential Job Duties:
• Assist Management in the development and implementation of new media relations initiatives
• Create online community guidelines and methods, as well as strategies to enforce them
• Create a voice for using the appropriate social media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
• Know which new social media tools to apply under which circumstances – determine what content to feature on blogs, discussion forums and other social media sites
• Monitor and assess the social media conversations taking place about the organization and make recommendations on how to respond to the commentary
• Manage all new media channels of communication – Blogs, Twitter, YouTube, Facebook,
• Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
• Foster communication between members of our communities
• Gain the trust and ear of our social communities
• Engage with our communities by posting messages, responding to questions, and moderating discussions
• Develop interactive programs such as contests for members of our social media communities
• Report progress, problems, and recommendations to management
• Manage analytics reports and membership data