These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Social Media Program Specialist

0 people like this description

Identify, Engage, and drive two-way customer moments in client's Real-Time Global Marketing Command Center. As the social media program specialist you're a self-starter that loves to proactively drive social conversations with our guests. 

This position will work with a state-of-the-art social geo-fencing engagement platform to connect the guests with our hotels to create "Surprise + Delight" moments" on behalf of the client brands. The position will work in partnership across client's International's Global Marketing Disciplines, Loyalty Social Media Teams, Customer Experience as well as client International's Global Operations - Food + Beverage (F+B) team. The position's primary function is to surface real-time opportunities via geo-fencing, connect-the-dots for the most appropriate engagement response with the guest on social, and work directly with our properties to quickly deliver "Surprise + Delight" amenities to our Loyalty members. These amenities will be both F+B-focused as well as PlacePass experiences. 

It is a fast-paced, real-time environment where you will be surrounded by marketers, producers, editors. You will need to quickly spot opportunities that complement and reinforce existing program strategy. You will have an eye for identifying emerging trends, strong member stories, crisis situations, and compiling ROI real-time data. You have the passion and drive to quickly publish on social and digital channels. Most of all, you should know your way around social channels like Instagram and Snapchat. You always think on your feet with witty (and in-keeping with Brand voice) creative response copy on social -- and have a passion for connecting with our Next Generation of Consumers at client X. 

CANDIDATE PROFILE 
Education and Experience 
" Experience in social, branding and/or marketing communications. 
" Demonstrated ability to balance the interests and demands of multiple stakeholders 
" Proficient with all existing and emerging social media channels (Instagram, Snapchat, Weibo, Twitter, Wechat, YouTube, Facebook) 
" College degree required preferably in marketing, communications, journalism, or related field 
" Strong analytical and written/oral communication skills 

CORE WORK ACTIVITIES 
Managing Work, Projects, and Policies 
" Regularly reviews social geo-fencing engagement platform to identify real-time "Surprise + Delight" moments/opportunities 
" Determines the most appropriate engagement response with the guest on social 
" Work directly with properties to quickly deliver "Surprise + Delight" amenities to our Loyalty members 
" Tracks surprise+delight moments and provides accurate and timely results on engagements for key stakeholders 
" This position works across client's International and its 30 Hotel Brands. 
" The position partners with the Food + Beverage (F+B) team to develop the right F+B amenities to reflect each brand 

Additional Responsibilities 
" Attends and participates in all relevant meetings. 
" Presents ideas, expectations and information in a concise, organized manner. 
" Maintains positive working relations with internal and external partners/stakeholders. 
" Manages time effectively and conducts activities in an organized manner. 
" Performs other reasonable duties as assigned by manager. 

 

These job descriptions are examples. Looking for work?

Find JobsFind Jobs