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Social Media PR Specialist

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Our Fortune 500 retail client is seeking a talented Social Media PR Specialist! This is a solid 1 year contract.

Support Social Media PR team as they:
• Approach content like a publisher/journalist, telling stories that resonate with our guest and ultimately drive the business forward
• Support content strategy around our online behind-the-scenes magazine and our Twitter handle and help to develop content that engages guests and media alike
• Gather and synthesize insights and inputs from across marketing and utilizing site analytics, to create content strategies that maximize our impact
•Maintain the editorial calendar, working with external agency, PR team, and internal partners to create compelling content that drives site visits and engagement
• Seek out new ways to integrate with other teams (both internal and external) and identify promotion tactics to help increase visibility of the site
• Work closely with Social PR team and external agency to identify measures of success, continually analyze content performance and use insights to inform future strategies and tactics
• Benchmark and establish best practices to stay ahead of the curve and continue to produce best-in-class content
• Stay in touch with digital content and social media trends and drive for innovation in the space, piloting new ideas whenever possible

Requirements:
• 4 year degree
• Demonstrated relevant work experience, including: experience with crafting stories and relevant content that spoke to specific audiences; experience analyzing the quantitative and qualitative metrics of a campaign; experience with third-party social listening tools; an understanding of analytics and the role social media plays with PR; experience working across an organization and creating solid partnerships with all relevant stakeholders; ability to collaborate and navigate the organization effectively
• Strong writing skills
• Exceptional communication
• Works well with ambiguity
• Passion for public relations and social media
• Experience in Retail preferred
• Traditional editorial experience a plus

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