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Social Media Marketing Manager

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Our large financial services client located in downtown Boston is looking for a Social Media Marketing Specialist for 3 month long contract assignment.

The Social Media Marketing Specialist will work within the engagement marketing group to help manage content-driven social media program. The role’s primary responsibility will be to manage key social media projects and daily activities including driving customer engagement on selected social networking sites (beginning with, but not limited to, Twitter, LinkedIn, and blogs), archiving all communications, and coordinating with direct marketing and engagement teams to ensure consistency with outbound marketing campaigns. This role requires strong project management skills, and a proven ability to keep projects and key deliverables on track and deadlines met through all steps of the process. As a result, the selected candidate must have experience managing projects diligently using a disciplined process and tools such as editorial calendars and project plans.
The ideal candidate will possess outstanding attention to detail; experience with social media marketing/building community participation and/or in financial services marketing a plus.

Additional Job Details:
• Manage day-to-day activity on social sites, including: community outreach (engaging in dialogues and seeking and posting answers to questions), publishing content according to editorial calendars
• Manage the editorial calendar for selected social media sites o Establish timelines for all projects o Prioritize social media content queue with input from the Social Media Writer and various internal stakeholders
• Project manage the content creation for social media sites, including setting up meetings with stakeholders, keeping review process on track and projects on schedule according to the editorial calendar and ensuring all internal processes are followed in the review process.
• Work directly with legal/compliance team to get approvals for posts; accurately and completely fulfilling requirements for archiving and reporting of all social activity
• Communicate on trends, interesting posts, key influencers, questions and problems that arise during daily monitoring of social sites
• Monitor for potential threats, adherence to group and member rules and mitigate risks. Escalate violations to group rules, such as member posting of testimonials or offensive material, and take steps to remove content or respond when necessary.
• Work with engagement marketing group and external agency to launch new social media programs on selected platforms

Qualifications
• Demonstrated competence in managing projects, meeting deadlines, and being attentive to details
• Strong passion for social media marketing
• Strong social media monitoring skills
• Ability to be a team player and work independently
• Experience in social media campaign and/or social community management desired
• Experience using tools for social media publishing, monitoring and reporting a plus
• Experience circulating approvals in regulated industries desired

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