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Social Media Marketing Manager

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Company seeks Social Media Marketing Manager to be the brand voice of the company as expressed through all social media channels. The Social Media Marketing Manager is responsible for the creation, development, execution and evaluation of all on-going social media strategies and editorial calendars to support the affiliates’ business objectives.

The Social Media Marketing Manager is the lead in helping take the brand/marketing strategy and create maximum value through participation in social marketing/media and consumer engagement including monitoring online conversations and participating
in those conversations to build brand visibility and thought leadership.

This is a very hands-on position that requires an individual who combines the skills of an editor and online
marketing professional with the organization and tactical execution of an experienced project manager.

Responsibilities include:
- Developing social media strategy and implementation plan for company affiliates. Responsible for managing the implementation plan once it is approved.
- Developing KPIs and weekly, monthly, quarterly and annual reporting on social media performance metrics.
- Working with agency and appropriate departments to manage private communities of the company.
- Creating content calendars and write necessary copy (e.g. headlines, updates, Tweets, etc.) for affiliates by social media platform and manage regularly scheduled posts.
- Managing and monitoring posts, track responses and ensure a proper escalation process will be followed as necessary. Will develop process and manage crisis communications and work through potential challenging online interface in social media communities with followers or contributors.
- Monitoring and participating in online communities and external websites as outlined and prioritized in strategic plan. Identify and respond to new opportunities as appropriate.
- Working with departments around the company and affiliates to identify new opportunities for social media content. Developing a communication process with constituents to ensure a central point for social media content and a clear understanding of social media activities.
- Outlining and encouraging participation by company staff.
- Aligning social media updates with website updates to ensure content is up-to-date and consistent across both types of communication platforms.
- Proactively managing social media projects and deadlines, ensuring the AVCs of marketing are kept up to date on activities and project statuses.
- Overseeing internal stakeholders and external resources to identify, train and monitor social media contributors throughout the company.

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