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Social Media Marketing Manager

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Social Media Marketing Manager

One of our clients is looking for a Social Media Marketing Manager (SMMM). This person will report to the Director of Digital and will be a key player working cross functionally with the Content Team and Brand Marketing for a large sporting good store. The SMMM will be solely responsible for social media strategy, social media analytics, and social media reporting and will be responsible for key KPI’s including social traffic, social revenue, and brand share of voice.

We’re BUILDING – and our growing needs demand a visionary that can execute. If being the driving force behind the social voice of our brands, proving ROI, managing third party vendors and spearheading multiple project simultaneously gets you excited, then THIS is the opportunity for you.

Responsibilities
• Create and Manage the Social Media Strategy for the stores
• Manage social analytics and regularly report on keyword tracking, channel growth, competitive analysis, etc.
• Discover and build relationships with key influencers
• Attract and engage with potential customers and contributors on social
• Expand share of voice, content syndication, traffic to EMS.com, and revenue
• Manage third party content creation partners
• Educate the company about social and best practices
• Manage and post to key platforms including Facebook, Twitter, Pinterest, Instagram, G+, Reddit, etc.
• Manage external communications via social and be a part of disruptive conversations
• Work closely with SEO, Content Team, and others to progress overall goals of the company
Qualifications
• 3+ years managing Social Media
• Proven at driving revenue, ROI, and content strategy
• Proven success in growing a social media dynasty
• Proven cross functional relationship building experience
• Bachelor degree or
• Can-do, go-getter attitude
• Outside of the box thinker
• This person will be the driving force behind our social media efforts. They MUST be self-directed and be comfortable being solely

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