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Social Media Marketing Manager

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Are you someone who loves developing strategy and creative direction of lead generating campaigns to attract and convert customers?
Do you have a background that demonstrates a strong social media presence and have helped to develop campaigns that have resulted in a large number of followers or new business?
Have you helped to create technical content and make it digestible for the everyday consumer?

Do live and breathe in the social media world?

I have an amazing opportunity to be a part of a growing company that is delivering state of the art products that help with the health of their patients.

The Marketing Associate will be primarily responsible for driving qualified leads to our sales force through both digital and traditional marketing initiatives (50/50).

Primary Responsibilities:
• Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns
• Create and manage website content, including updates and major additions
• Build, monitor, and maintain solid social media presence
• Identify trends and provide insight to optimize marketing spend
• Brainstorm, research, and present new and creative growth strategies
• Provide project support for marketing programs, promotions, and tradeshows
• Measure and report performance of marketing campaigns and tradeshows on a weekly/monthly/quarterly basis
• Prepare PowerPoint presentations and excel spreadsheets to support Marketing and Sales
• Assist with coordination of training, and other special projects as assigned

Job Requirements:
• Bachelor’s Degree in a marketing, communications, or related field
• 3 – 5 years’ experience in marketing, with proven experience in digital marketing (writing is a MUST)
• Awareness of digital marketing / SEO industry trends
• Significant experience with
• Google Analytics and Google Search Console
• Google AdWords
• SEO
• A/B and multivariate experiments
• Experience in medical industry a plus

Skills Needed:
• Exceptional verbal and written communication skills.
• Extremely high level attention to detail
• Highly organized
• Strong independent worker who is also able to collaborate
• Passion for delivering exceptional work and pride in your craft
• SEO skills: Content marketing, Link building, Keyword strategy
• Optimizing landing pages and user funnels
• Proficiency with inbound marketing software, preferably HubSpot,
• Proficiency with website platforms/HTML, preferably WordPress
• Working knowledge of Adobe Photoshop and/or InDesign
• Must know and understand advanced features of PowerPoint, Excel, Word, and Outlook.

Bonus if you have experience in the Medical Industry

If this sounds like the perfect fit for you, please apply with your current resume, Salary requirement and any information on a social media campaign that you are proud of

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