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Social Media Manager (Contract to Hire)

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Our Healthcare Client has an immediate need for a Social Media Manager. This is a contract to hire position.

The Social Media Manager serves as an expert in social media planning, execution, tracking, and measurement. The position requires a deep understanding of established and emerging social media channels (especially Facebook, Twitter, and LinkedIn) and their application in the health care industry. The Social Media Marketing Manager will be both a strategic and hands-on player driving all aspects of the client's social media strategy.

Social Media Strategy (20%)
• Defines the social media strategy and role of each social media channel
• Evaluates the competition for benchmarks and competitive best practices
• Develops process for amplifying positive doctor, clinic and hospital reviews and managing negative reviews on channels such as Yelp, HealthGrades and Google+
• Builds the social media influence strategy to increase reach and influence throughout the health care community
• Develops the social media editorial calendar, plan social media activities to drive engagement and collaborate with a wide variety of stakeholders
• Sets and achieves goals for driving social media channel growth (fans, followers), and engagement (eg comments / shares per post)

Publication and Engagement (50%)
• Manages day to day social media channels including content creation, performance analytics, and conversation listening
• Proposes creative new uses for social media and engagement opportunities between the target audience (egg, Live Tweet Chats, Expert Q&As, Event coverage)
• Proactively seeks out, adopt and create compelling, highly shareable content
• Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience in all channels
• Responsible for managing social media calendar

Listening, Monitoring and Triage (20%)
• Provides weekly trend report of relevant conversations through social media channels
• Daily listening for conversations and relevant trends, provides insights to the content development team.
• Monitor daily for negative comments, escalate, and respond accordingly

Analytics (10%)
• Measures and reports regularly on the effectiveness of content marketing programs and campaigns
• Provides a deep understanding of the audience profile, engagement and opportunities
• Measure and report on editorial content engagement and trends, and proactively suggest topics and strategies for continual program improvement

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