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Social Media Manager (Beauty/Fashion)

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GLOBAL SOCIAL MEDIA MANAGER, CONSULTANT – RALPH LAUREN FRAGRANCES  
The Global Social Media Manager will manage the social media channels for Ralph Lauren Fragrances, bringing to life the voice and luxury lifestyle of the brand. The Social Media  Manager will develop social content at a global and local level, supporting launches and key  franchises through social campaigns, as well as liaise with Ralph Lauren fashion house and  Ralph Lauren Fragrances digital teams in key markets to ensure global and localized content is  engaging and on-brand. The Social Media Manager will be responsible for global social strategy,  social communications planning, calendar reviews, social media publishing, digital project  management, as well as social monitoring and analytics reporting.  

Responsibilities include: 
Social Media Strategy: 
 Help create global social media strategies and programs (paid and organic) for all brands  within RLF. Align with global market teams to coordinate local market activations 
 Collaborate with RLF PR and Marketing teams to develop the social media strategy for  new product launches and key moments in time 
 Manage strategy for Ralph Lauren Fragrances-owned properties (Facebook); submit  content suggestions for Ralph Lauren Corp-owned social channels (YouTube, Twitter, 
Pinterest and Instagram) per ongoing communication strategy; identify and strategize opportunities on new and emerging platforms for competitive analysis 
 Provide expert knowledge in social media strategy, content creation, execution and  performance metrics 
 Work closely with the Ralph Lauren Corp social team to ensure that digital content  continues to be on-brand and best-in- class 
 Partner with PR to communicate consistent messaging on social channels for influencers  and spokespeople 
 Maintain relationships with reps from key social platforms to ensure RLF is utilizing the  best and most up-to- date products and strategies 
 Create and manage ongoing editorial calendar for owned channels as well as borrowed  channels that aligns with overarching communication strategy 

Content Creation: 
 Manage external social agency from briefing and concepting to final delivery of assets  for global and local assets 
 Coordinate review and approvals with internal RLF stakeholders as well as with RL Fashion. 
 Manage the final execution of RLF social content. Share all available social images with local markets to activate boosting campaign. Post all content to Facebook, including geo-targeted posts in approved languages as requested by markets. 
 Manage the Facebook Content Calendar and associated photoshoots (to be approved and validated by RLF and RL licensor) 

Digital Project Management: 
 Help manage agency relationship for all digital content production by serving as day-to- day contact for feedback and approvals 
 Ensure that necessary stakeholders review and provide feedback for digital assets across various franchise of Ralph Lauren Fragrances 
 Closely track timelines to ensure that deadlines are being met to successfully complete projects 

Candidate should possess:  
 Strong knowledge and background in social media management – including content creation and successful digital programs  
 Previous experience (3-5 years) managing social media for a global brand—strategizing and executing social content at the global level, plus working with local markets on localized content 
 Excellent writing, proofreading and copy-editing skills (writing samples upon request)  
 Ability to create beautiful marketing materials (Powerpoint) and deliver compelling presentations 
 Project Management experience 
 Ability to multi-task in a fast-paced environment 
 Ability to work cross-functionally with various stakeholders (Global Marketing, PR, Ralph Lauren Corporation, Key Local Markets, Corporate Social Intelligence Teams) 
 Strong relationships with key social platforms 
 Expertise in weaving social content into a full digital media plan 
 Beauty and/or luxury experience a plus

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