These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Social Media Manager

0 people like this description

The Social Media Manager is responsible for developing and implementing the company's social media strategies and marketing plans. He/she oversees social media activities, monitors and evaluates our online presence, and advises leadership on the effective use of social media for various business objectives. This role is responsible for social media governance across the organization, including developing and enforcing policies, introducing and refining processes, and evaluating tools and software. The Social Media Manager works with marketing and communication directors to incorporate social media into their broader plans. He/she works with managers and content producers to help guide content creation and versioning, develop influencer strategies, and formulate test plans to optimize performance.

Reports to Director of Content Strategy

Specific Responsibilities:
• Develops company's social media strategy and works with various stakeholders in the organization to develop plans that meet their business objectives.
• Plans may include such activities as channel selection, influencer and engagement strategies, follower acquisition and guidance on content development
• Formulates test plans to optimize performance in various channels.
• Prepares reports to update Marketing Managers, Business Stakeholders and Senior Leaders on efficacy and impact.
• Analyzes content and translate anecdotal or qualitative data into recommendations and plans for revising social media content.
• Monitors other universities and best practice companies to keep apprised of developments.
• Establishes and enforces social media policies, trains members of the Kellogg community on best practices, evaluates tools and software to effectively manage content and measure performance.
• Supervises Social Media Community Manager, whose duties include managing updates, issuing weekly performance reports, gathering content for real-time event coverage
• Performs other duties as assigned.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs