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Social Media Manager

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We are looking for a Social Media Manager who will be responsible for the daily posting of relevant content to all company social media channels, as well as exploring and developing additional social media strategies to help drive website traffic, enhance brand awareness, and support key stakeholders, such as Content and SEO. The Social Media Manager will regularly provide relevant reporting data to key stake holders. They must possess a solid understanding of the social media universe including best practices and emerging trends, and be a self-starter.

Responsibilities:
• Daily management of content via all company social media channels
• Research, identify, and develop new strategies and tactics to drive website traffic and enhance brand awareness
• Collaborate with the SEO team to identify top keywords and linking opportunities and integrate with our social media efforts
• Collaborate with the Content team to ensure proper online messaging and coordinate via our social media channels
• Collaborate cross-functionally to develop strategies that effectively maintain or improve brand awareness
• Provide regular reporting measures to key stakeholders to track effectiveness of social media efforts and identify additional opportunities
• Identify, assess and recommend actions in response to threats to brand position and identify opportunities to strengthen consumer and associate perception of the Company and to develop new product /service and brand concepts that will enhance market share.

Qualifications::
• 3-5 years experience in social media
• Excellent writing skills
• Basic knowledge of SEO principles, including keyword research and link building
• BA/BS degree in Marketing, Journalism, Linguistics, other related field
• Expert understanding of all current social media channels including Facebook, Twitter, Google+, Pinterest, and others
• In-depth understanding of social media tracking tools

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