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Social Media Manager

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*** Must Have 4 year degree + 7 years min Social Media experience ***

The Social Media Manager serves as a strategic expert in social media planning, execution, tracking, and measurement. The position requires a deep understanding of established and emerging social media channels (especially Facebook, Twitter, and LinkedIn) and their application in the health care industry. The Social Media Marketing Manager will be both a strategic and hands-on player driving all aspects of the social media strategy.

Essential Functions

Social Media Strategy
• Defines the social media strategy and role of each social media channel.
• Evaluates the competition for benchmarks and competitive best practices.
• Develops process for amplifying positive doctor, clinic and hospital reviews and managing negative reviews on channels such as Yelp and HealthGrades.
• Builds the social media influence strategy to increase reach and influence throughout the health care community.
• Develops the social media editorial calendar, plan social media activities to drive engagement and collaborate with a wide variety of stakeholders.
• Sets and achieves goals for driving social media channel growth (fans, followers), and engagement (eg comments / shares per post)

Publication and Engagement
• Manages day to day social media channels including content creation, performance analytics, and conversation listening
• Proposes creative new uses for social media and engagement opportunities between client and the target audience (egg, Live Tweet Chats, Expert Q&As, Event coverage).
• Proactively seeks out, adopt and create compelling, highly shareable content.
• Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience in all channels
• Responsible for managing social media calendar and maintaining team editorial calendar for home page and other sites.

Listening, Monitoring and Triage
• Provides weekly trend report of relevant conversations through social media channels.
• Daily listening for conversations and relevant trends, provides insights to the content development team.
• Monitor daily for negative comments, escalate, and respond accordingly.

Analytics
• Measures and reports regularly on the effectiveness of content marketing programs and campaigns
• Provides a deep understanding of the audience profile, engagement and opportunities.
• Measure and report on editorial content engagement and trends, and proactively suggest topics and strategies for continual program improvement.

Minimum Qualifications
Education: Bachelor’s degree
Experience: 7+ years of progressively responsible and directly related work experience.

Knowledge, Skills, and Abilities
• Loves engaging in social media conversations and thinking creatively about new ways to use the medium.
• Strong project management including scheduling and setting deadlines
• Must be a digital native, with strong command of social media and content marketing disciplines
• Self-learner, proactively finds ways to remove roadblocks and seek out information and answers
• Eager to dive in and drive engagement for one of the world’s premier health care brands
• Fluency in developing listening and performance dashboards from tools such as Radian6, HootSuite, and Facebook Insights.
• Always scanning the horizon for new tools and technologies, which may add capabilities to our content marketing efforts.
• Strong interpersonal skills, able to motivate and drive collaboration with other departments and stakeholders without direct authority over those groups.
• Extremely resourceful, able to seek out content and sniff out stories which will help build audience engagement.
• Health care industry knowledge a plus

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