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Social Media Manager

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Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption for a large mobile technology company.
This role coordinates with Marketing team to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.
Responsibilities will include project management, execution, optimization and reporting for online efforts.
As the Social Media Manager, you will contribute to the team in a variety of functions from the creative planning process thru final execution.

• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Collaborate with marketing team on planning, development and execution of all mophie online marketing and communications.
• Execute social media efforts including Facebook, Twitter, Instagram, Linked In, Blog, Email Newsletters and other social media outlets daily.
• Suggest strategies to improve mophie’s online engagement and social community growth.
• Ensure effective SEO is a part of all online marketing efforts.
• Develop, track and analyze all social media campaigns to optimize against
business objectives.
• Work closely with the creative team to maintain and update information and structure of web properties and ensure all work accurately represents the mophie brand.
• Contribute to marketing communications assets as needed.
• Maintain a thorough working knowledge of all requisite software applications
relative to websites, email and social media.
• Monitor trends in social media tools, trends and applications.
• Show attention to detail and accuracy in work.

SKILLS
• Strong social media experience across multiple platforms and ability to offer innovative ideas for strategies and expansion.
• Hands on experience with Google Analytics or other web analytics.
• Proficiency with dashboard tools such as Tweet Deck, Instadesk, or similar.
• Solid understanding of html and other web technologies.
• Familiarity with Adobe toolset: Dreamweaver, Fireworks, Photoshop etc.
• Working knowledge of Magento or other Web Development tools.
• Flash experience a PLUS.
• Have a good knowledge of principles of SEO.
• Strong communication and interpersonal skills, team-oriented, ability to work
with a wide range of internal departments.
• Good technical understanding and can pick up new tools quickly.
• Exact Target or other email platform experience PLUS.
• Interest and understanding of board sports, music and entertainment culture

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