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Social Media Manager

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Social Media Manager



The Social Media Manager - TA will be responsible for developing, planning, deploying, analyzing and optimizing social media content aligned with and supporting specific brand objectives (specifically aligned to Talent and the career channels). The individual will work with Talent leaders and brand teams to create strategies and execute on tactics.   This position will report the WW Head of Talent Workforce Innovation (UR/Brand/D&I/Talent Strategy).


Key Responsibilities:

• Build programs based on campaign objectives

• Write and edit social media posts

• Create and maintain editorial calendar for multiple channels

• Monitor and analyze tracking data, inform client of progress, and provide recommendations

• Proactively seek out, adopt and create compelling, highly shareable content

• Manage campaign budgets and advises on recommended campaign optimization

• Ensure campaign delivery, performance and goals are being fulfilled as scheduled

• Plan and manage allocated campaigns

• Build strong relationships across teams

• Evaluate the competition for benchmarks and competitive best practices

• Build brand’s social media image to increase brand’s reach and level of influence

• Set and achieve goals for driving social media channel growth and engagement

• Experience sourcing and managing content development and publishing

• Collaborate with social listening and analytics team to develop key learning’s

• Take social media initiatives through Legal, Medical and Regulatory review


Desired Qualifications:

• Bachelor’s degree required

• Five (5)  years of relevant work experience required

• Extensive experience using social platforms (Facebook, Twitter, etc.)

• Experience using a Social Media Management System (Hootsuite, Sprinklr, Radian6, etc)

• Understands Paid Social campaign management technology from implementation to daily management of optimization features

• Excellent project management skills

• Experience with data and analytical tools

• Excellent communication and presentation skills both verbal and written

• High levels of integrity, autonomy, and self-motivation

• Ability to work as a cross-functional team with internal and external stakeholders

• Knowledge of pharmaceutical space preferred, but not required

• Ability to multi-task and work in an evolving organization

• Excellent PowerPoint skills; Project Management skills and consultative mindset

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