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Social Media Manager

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Social Media Manager needed for a long term contract opportunity with a major pharmaceutical company!

The team's strategy is to create and evolve next generation Multi-Channel Marketing Capabilities to support business and customer needs while optimizing and standardizing customer experience, defining operating models to support execution, drive and define standards, templates and/or style guides and manage day-to-day operations of capabilities.

Purpose/Objective of the job

• Responsible for the operations for assigned capability

• Refine and implement channel strategy

• Refine channel operating model

• Provide channel functional expertise

Key Responsibilities and Major Duties


• Build and Run programs based on campaign objectives

• Write and edit social media posts

• Create and maintain editorial calendar for multiple social channels

• Monitor and analyze tracking data, inform client of progress, and provide recommendations

• Proactively seek out, adopt and create compelling, highly shareable content

• Manage campaign budgets and advises on recommended campaign optimization

• Ensure campaign delivery, performance and goals are being fulfilled as scheduled

• Plan and manage allocated campaigns

• Build strong relationships across teams

• Evaluate the competition for benchmarks and competitive best practices

• Build brand’s social media image to increase brand’s reach and level of influence

• Set and achieve goals for driving social media channel growth and engagement

• Experience sourcing and managing content development and publishing

• Collaborate with social listening and analytics team to develop key learning’s

• Maintain existing Brand social platforms; Facebook, Twitter, YouTube and new platforms

• Provide input on social media initiatives as they go through Legal, Medical and Regulatory review, as needed

• Responsible for identifying, developing, implementing and managing social media capabilities and execution.

• Identify and prioritize key social channels and media influencers, and establish standards on how our brands can effectively engage and interact with those key social channels and influencers.

• Manages the creation, development, integration and execution of social as a multi-channel capability in accordance with multi-channel strategy and roadmap.

• Partners in identifying needs for social capabilities and solution enhancement across the enterprise

• Provides input into overarching, social strategies

• Provides input into agency and/or vendor selection and management agencies / vendors (as appropriate)

• Partners in developing and maintaining social operational models in partnership with key stakeholders for assigned multi-channel capability.​

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