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Social Media Manager

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In this role, you’ll build the client's Hardware brand on social.

Top 3 Daily Responsibilities:
- Develop and manage the overall social marketing strategy and plan 
- Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
- Establish the foundation for integrating social into all consumer touch points — from advertising campaigns to event marketing to customer service — in a clear and consistent way.

Additional Responsibilities:
Have a finger on the pulse of what’s happening in social media as well as trending topics and culturally relevant moments
Measure our social media efforts but also analyze our competition and our target audience to develop actionable insights.
Constantly test, optimize and analyze campaigns and projects based on key KPIs, sharing results regularly.

Required Qualifications:
- BA/BS degree (In lieu of degree, 4 years relevant work experience).
- 5+ years experience in social media marketing. Ability to build consensus and get buy in across multiple product teams and Sr. stakeholders
- Familiarity with paid and organic tactics on Facebook, Twitter, Instagram, Snapchat,, Pinterest, YouTube, etc.
- Strong project management skills, with experience developing and executing marketing strategy successfully while collaborating cross-functionally.
- Deep understanding of social media strategies and tactics. Exceptional understanding of social platforms and the ability to stay current with the frequent updates to platforms.
- Outstanding written and verbal communication skills; ability to translate complex ideas into user-friendly, conversational communications.
- Experience creating brand social posts and replies in a voice that’s genuine, humble and human.
- Strong understanding of social media metrics and ability to translate them into actionable insights.
- Team player with confidence to take the lead and guide others.
- Flexibility and composure under pressure.
- You take a customer centric approach to social media marketing.

Nice to have's:
- Record of creating social media content that reaches and engages a target audience.
- Experience developing and building a brand and persona built for social.
- Experience defining and meeting KPIs and goals for a brand on social
- Experience running large scale social campaigns with proven results and ability to scale.
- Grow a dedicated and loyal social media following and find opportunities to surprise and delight fans to build brand love.
- Experience working with creative agencies on multi-channel campaigns across multiple touchpoints.
- Influencer marketing experience is a plus.
- Ability to write and edit copy to sound human, authentic and real.
- Experience testing and optimizing content for both evergreen and paid 

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