Role: Social Media Manager
Duration: Oct 31st - Dec 30th
Designs, articulates, sells through and executes on communication strategies involving social media - either as part of a larger agency effort or as a Community Management-led ongoing effort.
Stays abreast of community dos and don'ts - knows what's appropriate and not appropriate, trending, cool and not cool, to do in each of the various social media platforms.
Community Advocacy - ensures that we stay focused on the most important part, our users
Creates, writes and curates the content calendar, and works with clients and creative teams to shape it – ensuring the content plan pays off the strategy defined and will be appreciated by the community.
Plays an active role within larger planning\strategy team and process, representing voice of the community
Moderates community conversation, promotes positive conversation, and advocates for the community to the brand by protecting user interests in the groups, responding to concerns both in public and private.
Creates effective and efficient workflows for communication between parties such as PR/Media/Corporate Communications.
Assists account teams and streamlines client communication
Manages the client relationship as it relates to social media - from education about the space to handling basic account duties.
Liaisons with creative teams to manage the production of social media content, acting with or as a digital producer for this content
Establishes personal relationships with other key influencers where necessary
Develops short content bits and/or participate in development of bigger content pieces
Advocates for the brand directly among the community in the form of short responses and posts that meet the established brand voice guidelines, while keeping users' best interest in mind
Demonstrates success to client with help of social media analytics
Implements tracking solutions to measure activity in the community, define for the client which metrics indicate success and report back on progress regularly
Utilizes data and sourcing tools to find targeted influencers to prepare for campaign launches or sustaining efforts
Provides deep insights and offer actionable next steps in an ongoing basis
1+ year of agency experience
Effective writing, communication and interpersonal skills
Passion and a deep understanding for all things social media – the platforms, the media opportunities, the current state and best practices, with an eye toward the future
Have a passion for technology and\or automotive
Willing to contribute creatively
Capable of explaining technical concepts to non-technical audiences effectively.
Able to think creatively and be a self-starter in a very dynamic environment
Open to work non-standard hours, including weekends, when needed
Demonstrated understanding of social media management tools like Hootsuite, Facebook, and Twitter native tools, Sprinklr, etc., and understanding of paid social media campaigns
Working knowledge of social media measurement tools like NetBase, Nielsen, BuzzMetrics, or similar tools
Familiarity with niche and emerging social platforms
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Role: Social Media Manager