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Social Media Manager

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Exciting, Fulltime/Contract to Hire opportunity for Social Media Lead in Basking Ridge, NJ.

You love social media and big technology, and you’re a thought leader with great ideas on how to develop brands in the space.
You’re a master at creating and executing innovative social media strategies that connect brands directly to customers/users leveraging delivering deepened audience relationships and brand awareness.
You’re equal parts digital/social strategist, marketer and analyst
Your presentation skills are impeccable, and when you talk social, it's with such passion that you win converts in even the toughest of crowds
You’re a team player, who can seamlessly coordinate with product and creative teams to develop digital plans/roadmaps and execute them flawlessly
You’re a thought leader and thrive being on the cutting edge

THE RESPONSIBILITIES
Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products.
Understand the nuances of each digital channels and manage them uniquely to extract maximum benefit/exposure: web, mobile, social (primarily website, Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube and Slideshare etc)
Implement and manage social listening, publishing and analytics tools to quantify and qualify effectiveness of social media content and campaigns (Percolate, Sprinklr, Hootsuite, etc)
Establish and manage social best practices for the organization
Collaborate directly on content calendars
Identify and engage with social influencers and accurately translate their relevance to internal brands and marketing initiatives
Monitor comments and feedback from social users, compiling it into actionable reports to help shape our content and products
Work across departments to explore and identify ways to integrate social media into business strategies and marketing campaigns.
Apply marketing research and development methods to learn and understand emerging trends and technologies in the social space and translate this knowledge into an actionable plan

Qualifications
Education: Bachelor’s degree in Advertising, Communications, PR/Communications or Marketing preferred or equivalent work experience

Experience:
Digital experience (Agency, or Corp Branding, Marcom or Comm) with experience working specifically in social media
Strong communication, writing, project management, analytical and presentation skills
Must be a team-player – ability to maintain productive relationships with a diverse set of teams
Ability to thrive in a fast-paced, results-oriented environment and proven track record of managing multiple deadline-driven projects with completion on time, on brand and on budget; willing to do what it takes to get the job done
SEO expertise (including Google Analytics)

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