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Social Media Manager

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JOB SUMMARY:
The Social Media Senior Manager is responsible for leading the development and implementation of social media strategies for our clients and for our company — ensuring consistency in voice throughout digital materials, cultivating an active presence in the social media space, and meeting business objectives by integrating social media into overall marketing and communication efforts. The ideal candidate will have a strong background leading social media efforts, combined with a thirst for innovation and passion for work.

DETAILED RESPONSIBILITIES INCLUDE:
Design, develop and implement social media and web content strategy, coordinating with client stakeholders to ensure effectiveness in meeting client business goals
Inject creativity, innovation and social media best practices into all our client work, delighting internal and external stakeholders
Serve as an integral member of client consulting teams, integrating social media strategy with public relations, web design, content development, and events
Lead and manage social media campaigns and day-to-day activities, including online advocacy, copy-writing, post scheduling, and engagement
Oversee the work of social media coordinators and interns to schedule posts, engage real-time, and monitor performance
Monitor analytics and benchmarks to measure the impact of social media programs
Review and report on effectiveness of campaigns to maximize results
Regularly report insights gained from social media monitoring to assist in evolving client strategies in a timely fashion
Work collaboratively with client account managers on strategies and plans and with copy-writers and designers on execution
Monitor trends in social media tools, trends and applications and encourage innovation across consulting team
Together with account managers, monitor the client business environment, be aware of market changes and developments, and incorporate as needed into social plans and strategies

QUALIFICATIONS: 

4 – 6 years hands-on experience in marketing and business strategy/planning with a focus on digital and social media
In-depth knowledge and understanding of social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Snapchat, etc.), their respective participants, and how best to deploy them to meet client objectives
Demonstrated knowledge of and ability to utilize social media best practices to optimize content publishing spend and maximize key audience engagement
Strong analytical skills with track record of using social media tools and reporting to help inform decision-making
Experience in monitoring and evaluating social media using industry standard tools like Google Webmaster Tools, Google Analytics, Sprout Social, NUVI, HootSuite, Raven Tools, Moz, Facebook Insights, etc. to identify areas for improvement and report on key performance indicators and return on investment
Good knowledge of principles of SEO
Demonstrated ability to innovate, ideate, and inject creativity in all aspects of work
Strong project management or organizational skills
Ability to manage multiple projects simultaneously with a high-level of independence
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Team player, with the confidence to take the lead when necessary
Agency experience a plus
PR experience a huge plus

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