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Social Media Executive - Automotive

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Our client, a world-renowned Automotive brand, is looking for a Social Media Executive to join their Woking team on a permanent basis. The purpose of this role is to support the day-to-day community management of social media channels to support brand, communications and commercial objectives.

Principal Accountabilities:
• Working closely with the Social Media Manager and external agencies to optimise and deliver the content strategy across each individual social media channel, including everyday content activity, community management and significant social media campaigns.
• Driving up the social media fan base through increasing reach and engagement across all social media accounts.
• Community management of the social media fan base in accordance with the overarching communications strategy, objectives and tone of voice.
• Support reporting and analysis of the performance across all social media channels and specific activities.
• Monitoring and reporting to key internal stakeholders on new and emerging social media platforms and wider market trends.
• This role will entail unsocial working hours, which may include evenings and weekends, and travel may be required to attend off-site events

Knowledge, Skills and Experience:
• Established social media and community management background including solid proven experience in managing the day-to-day activity on a major brand social media account across different platforms (either client or agency side).
• Proven track record of increasing reach and engagement through individual leadership and management of social media accounts.
• Demonstrable passion for social media community management.
• Experience of delivering significant social media marketing campaigns, including paid media.
• Experience of content writing with a clear passion for writing copy and understanding of social media tone of voice.
• Some Photoshop and picture editing skills, with a keen eye for design.
• Understanding of the broader digital landscape and the role that social media plays for brands, including a comprehensive understanding of the role of social media in sport, evidencing an understanding of sports fans’ passion and key drivers.
• Ability to engage multiple internal and external stakeholders at all levels of seniority.

Personal Attributes:
• Comfortable working in a fast-paced, collaborative environment; must be a team player.
• Acute attention to detail.
• Diligent work ethic; flexible weekend/evening schedules will be required and travel.
• Taking it personally – demonstrating the drive and ambition to grow the social media accounts into industry-leading channels.

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