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Social Media Editor and Community Manager

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The Social Editor and Community Manager in our client's Consumer Relationship Marketing (CRM) group contributes to a large scale North American project in an industry-leading CRM program. The CRM program exists to deepen engagement with our most valuable consumers to increase loyalty and drive purchase. CRM provides valuable and best-in-class marketing assets to help brands enhance their marketing efforts and help them meet their business goals.

This position has responsibility for activation, management and evaluation of the following areas:
-Search Engine Optimization (SEO) copywriting /content development
-Well-established Social media (Facebook, YouTube, Twitter, Pinterest, Google+)
-Emerging social media (eg. Tumblr, Instagram, Vine)
-Blogger Community management and content implementation


The ideal candidate brings superior creative writing experience and marketing skills coupled with a deep knowledge of digital and social media channels. A strong drive for results, proven project management skills and the ability to create content and activate across multiple social media platforms.


Responsibilities:

Support the US CRM General Market social media initiatives which include:
-Manage multiple social channels including community engagement and moderation (Facebook, YouTube, Google+, Pinterest, Blogger activation)
-Develop SEO focused copy, meta data, and other SEO relevant copy components for web and social channels
-Develop content for new presence on Tumblr and other emerging platforms (Vine, Instagram)
-Implement the content calendar/tactical plans including activation, evaluation and continuous improvement of social initiatives
-Identify social media trends and landscape recommendations
-Lead development of the online community engagement plans and ensure integration and activation across CRM channels.

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