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Social Media Editor

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In this assignment, you will curate daily editorial content for client, showcasing videos which represent the best of their brand.  This includes searching for and discovering relevant content, writing copy and collaborating with a designer to create posts across all the major platforms.

Manage the community, listening out for and responding to conversation where client has an opportunity to be useful, charming or delightful.

Carefully considering the role of their social channels in response to real world events, like breaking news or topics where the values they stand for as a brand are under threat. This could be anything from pointing users towards essential videos in the midst of a natural disaster, to supporting communities whose freedoms are at stake.

Be an expert on trending topics and conversation. You’ll analyse how followers are responding to content and identify the things they really care about. You’ll also stay ahead of broader social media trends, such as memes, conversations, movements or formats, and consider the applicability to client.

Work with analytics lead and agency on a measurement framework to be able to accurately define and track a healthy and engaged community, and converge what’s happening on Social with the business metrics. Identify trends within the community and across the social space, and have ideas on how to capitalize on them for the audience.

Demonstrate to the audience that client is a platform they cannot live without, and in turn make client a must-follow account across all of the major platforms, growing community in size and engagement.

Top 3 daily responsibilities:
-Writing insightfully developed content for client’s Twitter, Instagram and Facebook handles.
-Immersing yourself in the community to understand how the brand and content is being received and what’s happening on the platform.
-Partnering with internal stakeholders to ensure that social supports priority launches and moments, like new features, shows and creator content.

-Exceptional writing skills, with a strong editorial point of view for what is right for the brand and voice.
-hyper-knowledgeable about Internet culture, and an avid expert user of social media.
-Experience managing the day-to-day social presence of major consumer brand, developing content and programming to bring its values and mission to life.
-Ability to analyze data, identify trends and present key findings (both quantitative and analytic skills) and then apply to future programs.
-Great project management and multitasking skills.

Nice to have skills/not required:
-Visual content creation, e.g. design, photography, video.                                                                           

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