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Social Media Coordinator

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Our client is seeking Social Media Coordinator candidates for a long term contract opportunity.

• Responsible for developing strategies to increase the fan base on sites such as Facebook, Twitter, and YouTube by outlining a campaign calendar and conceptualizing tactics to increase audience participation

• This person is also the voice of the designated social media accounts (specified by solution area), actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand

• The social media coordinator will collaborate with all divisions of the marketing and promotions teams to create relevant content and interactive media experiences through the social sites

• This position may have the added responsibility of contributing to the development of paid social advertising specifically engineered to drive traffic to social sites

• He or she is expected to deliver regular reports about, traffic and conversion of visitors, and will submit new development plans for approval by manager

• Monitoring threads assigned to the coordinator’s designated BU. Follow up with the appropriate POC’s via follow-up with. Answering questions as being answered or not.

• Managing the administrative aspects of the designated solution area blog i.e. (back-linking, formatting of blog post, CTA’s, videos, anchor texts, tags)

• Content calendar management on behalf of their assigned BU – keeping this updated on a weekly basis

• Community Administration – assigned solution area (posting images, changes / editing layouts or widgets, overall look and feel of community web-page)

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