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Social Media Coordinator

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The Social Media Coordinator will assist with paid social media campaigns and social media analytics for our client's Publishing’s Audience Development team, which serves various newspapers across the country. The Social Media Coordinator will help analyze Audience Development’s efforts to drive traffic and engagement across social communities.

This is a part-time, temp position, ranging from 20-40 hours per week. Applicants must be able to provide work sample(s) that include a social ad campaign and knowledge of web and/or social analytics.

Responsibilities:
- Oversee Facebook, Twitter and Instagram ad campaigns that drive traffic, audience engagement, newsletter acquisition and digital subscriptions
- Create daily, weekly and monthly reports on traffic and engagement
- Identify high-potential content for marketing campaigns
- Help with deep-dive analytics

Qualifications:
- “Hit the ground running” knowledge of Facebook Ads (including Facebook Business Manager and Power Editor) and Twitter Ads. Knowledge of other paid platforms like Outbrain or StumbleUpon a plus.
- Previous experience in an office environment; temps and internships considered.
- Basic understanding of web and social analytics required. Experiences with Google Analytics or especially Omniture a plus.
- Experience with Facebook Insights and Twitter Analytics required; other social analytics platforms a plus
- Mathematically-minded, with functional knowledge of Excel
- Organized and detail-oriented
- Currently participates in social networks and online communities, has an understanding of web technologies and social networking sites.

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